Top Housing Markets are Skewing Older

Source: realtor.com

Older Americans are buying homes faster than younger buyers, offering unique benefits that make them valuable clients. Here’s why agents are focusing more on this group

They’re equity-rich

Many older buyers are repeat homeowners with significant equity, giving them more buying power, flexibility, and the ability to move quickly without financing delays.

They’re more likely to pay in cash

Cash buyers simplify sales by eliminating mortgages, enabling faster closings, confident negotiations, and fewer escrow issues for smoother transactions.  

They’re shopping in high-demand meter areas

Despite rising prices, older buyers actively seek homes in popular urban and suburban areas, often moving closer to family or downsizing. Their decisions are usually decisive and guided by long-term financial planning.

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