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Why Fresh Paint Still Wins at Home Sales

a man painting a wall


When it comes to getting a home ready for the market, few updates pack as much punch for the price as a fresh coat of paint. It’s a simple change, but one that instantly makes a space feel cleaner, brighter, and more inviting to buyers. From timeless neutrals to carefully chosen accent colors, paint has a way of highlighting a home’s best features while signaling to buyers that the property has been well cared for.







1. A Small Investment, Big Returns

Repainting is one of the most cost-effective upgrades a seller can make. Realtors often advise giving your home a fresh look—with even one room repainted—because it can dramatically elevate its market appeal.

 

2. Neutrals Still Rule—but Audacious Hues Can

Work, Too

For years, staples like whites, beiges, and grays have dominated staging recommendations—they're safe, broad-appeal choices. Yet design experts (like those at Sherwin-Williams) are nudging sellers to explore deeper, richer tones. These shades—think coffee browns, moody greens, heartfelt blues—add dimension and can highlight architectural features (like fireplaces or woodwork) in ways that plain white simply can’t.

 

3. Let Color Science Guide You

Believe it or not, color choices affect buyer emotions. Research shows that up to 90% of homebuying decisions are influenced by color—even more than rational factors like layout or functionality. That means a touch of blue for stability, or black for a luxurious door accent, can subtly guide a buyer’s perception and mood.

 

4. What Behaviours Still Stick?

Even though bold tones are in style, most agents and designers remain conservative when it comes to staging. Buyers tend to lean toward familiar, comforting palettes—soft whites, warm neutrals, gentle taupes—even in 2025.

 

Paint Smart, Stand Out

Ultimately, a fresh coat of paint does more than just freshen—it sends a signal: “This home is well cared for.” Whether you opt for a crisp neutral or a bold yet well-placed feature wall, a thoughtful paint job is a low-cost, high-impact strategy that resonates with buyers emotionally and financially.

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© 2020 by Landmark Management Services, Inc.

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